a place of belonging for all.
Help make your community a place of belonging for all.
An initiative by
We’ve made installing an inclusive swing at your local park as simple as playing on one.
Championed by local council and proudly supported by local business, our goal is to equip playgrounds across your community with a swing that is inclusive to all children.
Our installation goal
Total swings swung
Swings installed so far
Swings until next installation
So that during the early years of every child’s life, no matter their ability, they can equally participate at their local park and enjoy the social connection and belonging in their community that they need to thrive.
Together, we can make your community a place of belonging for all children.
When we think about where we live, parks and play spaces come to mind; from the little pocket park on the corner, to the big playground full of parents and prams. These green, social spaces give children and their families the opportunity to meet, connect and belong in their community.
But what if all the parks around you were not inclusive to you and your child? Would you still feel like you were part of your community?
Research shows the social impact of exclusion can last a lifetime. Let’s create a place of belonging for all children.
This is where you come in.
Every time you swing on one of our connected swing seats, a counter will record it. Once the target number of swings has been reached, it enables another park in your local council area to have an inclusive swing seat installed thanks to the generosity of a local business. The counter then starts again. Simple!
Play It Forward
Head to your nearest Hero Park and help unlock an inclusive swing for your area.
Thank you to
“Social inclusion in the context of play is a vital factor in the healthy development of social and emotional wellbeing. When children feel invited, accepted, appreciated, and included they are more likely to have higher self-esteem, and engage in meaningful relationships throughout their lives” – Tony Stuart, CEO UNICEF Australia
“We want all children to have opportunities to play together. We need to think about the practical ways we can work towards creating environments where people can connect with each other. The Play It Forward initiative helps achieve this” – Kerry Dominish, CEO Early Ed
“We’re all about inclusion and making sure all parts of the community get the opportunity to participate and belong. And that’s exactly what Play For All Australia is all about” – Anna Town, Head of Marketing & Communications, Asia Pacific.
“Families are going to feel included, kids are going to feel included – not excluded from what every family has a right to, which is forming connections and being part of the community. This is such a simple concept that’s going to make the world of difference” – Arianne McCombie, Principal, Fisher Road School.
“Play is a universal language and something every child can do. Play It Forward is a really easy way for everyone to feel part of their community… I want my business to be a part of it”
– Shelley Werbeloff, Founder and Director, Vine Apparel
“It is not often an idea is shared with you, that is equal parts simple, brilliant and profoundly moving.” – David Ohana, Chief of Brand Building, UNICEF